In part one of our exploration of sales and marketing strategies for manufacturing, we recapped some of the challenges facing modern manufacturing companies before providing readers with four actionable sales and marketing strategies that they can use to generate higher revenue, increase agility, and protect business continuity.
Below, in part two, we will reveal three more recommended strategies for supporting your marketing and sales function in the current manufacturing climate:
Fill Your Pipeline Using Embedded CRM Technology
Marketing and sales teams have always thrived in a symbiotic relationship. Marketers are tasked with increasing brand awareness, nurturing prospective customers to draw them deeper into the purchasing funnel, and — most importantly — filling the pipeline with high-quality leads for the sales team.
While gathering lead data and nurturing prospective customers are critical components of any sales and marketing strategy, it is vital that you also create clear information-sharing pathways between these two teams. If there is a disconnect between sales and marketing, high-quality leads will slip through the cracks, which means sales staff will waste time chasing down prospects that will never convert, and your pipeline will become unreliable.
With the right customer relationship management (CRM) software at their disposal, marketing personnel can deliver personalized experiences to target customers, generate quality leads, and fill your pipeline.
Acumatica’s manufacturing ERP software features embedded CRM technology that unifies sales and marketing teams. In turn, your sales staff will be granted access to relevant data about each lead that they can use to close deals and generate revenue for your business.
Deliver World-Class Customer Experiences to Optimize Retention
In the world of manufacturing, few things are as important as customer retention. Maintaining existing customers provides stable cash flow, helps you push toward your long-term growth goals, and keeps your marketing costs in check.
While there are many ways to increase customer retention rates and reduce churn, one of the most practical approaches involves optimizing the customer experience. In other words, you want to make it easy for consumers to do business with your manufacturing company. Every transaction should be a frictionless, pleasant experience that leaves them looking forward to placing their next order.
Optimizing the customer experience not only increases retention rates, though; it can also help you grow existing account sales. Many business clients will make limited purchases from a manufacturer during the early stages of their partnership, but if your organization demonstrates that it can meet the client’s needs by delivering great experiences and high-quality products right out of the gate, clients may increase their order volume and frequency much sooner.
Maximize Profitability With Advanced Sales and Marketing Strategies
Either of the two strategies outlined above, along with any of the four tactics included in part one, can certainly help you boost sales and make your marketing team more effective. However, if your goal is to maximize profitability, you’ll need multifaceted sales and marketing strategies that incorporate multiple advanced principles.
The right ERP software will lay the foundation for all of your sales and marketing strategies, allowing you to implement them effectively and grow your business, but if your organization is encumbered by antiquated and obsolete technologies, it is well past time for an upgrade.
Sunsetting your old tech stack and adopting a modern, cloud-based ERP software solution will give you the edge you need to thrive in the volatile manufacturing ecosystem.
Get the Full eBook: Manufacturing Sales & Marketing Strategies
Need more manufacturing sales and marketing strategies for today’s volatile market? Get our Manufacturing Sales & Marketing Strategies eBook today!
You will learn:
- A thorough manufacturing sales and marketing overview broken down by manufacturing industry segment.
- Insights on how to elevate your product portfolio for increased profitability.
- Strategies for improving profits with flexible pricing.
- Tactics on how to utilize Acumatica’s omnichannel platform to expand sales.
- And so much more, including an ERP feature checklist designed for manufacturers.
Click here to download now.
Ready to Elevate Your Sales and Marketing Game Plan? ASC Can Help
Implementing robust new sales and marketing strategies requires powerful technology that unifies your teams and consolidates your business data. If you want the leading ERP software for manufacturers, Acumatica ERP is the clear choice.
In addition to featuring robust sales and marketing tools, Acumatica also boasts modules that are purpose-built for the manufacturing sector. As such, the platform is uniquely suited to support your long-term growth and help you adapt to ever-shifting market conditions.
Whenever you’re ready to make the leap to Acumatica ERP, Advanced Solutions & Consulting Co. is here to support your implementation journey by providing end-to-end support. Contact us to schedule a consultation, and let’s chat about why Acumatica ERP software is the ideal fit for your business. Or watch our Acumatica demo here.